Sponsorship Information

Maximum Exposure Through Event Marketing

The Opportunity

This is a rare opportunity to generate leads, advance the image and perception of your company, products or services while increasing visibility. Sailing is a competitive team sport that requires strategy, agility, athleticism and, of course, wind. Now is your chance to join the ranks of many leading local and global companies and brands including Smuckers, Rolex, Wealth Management, BMW, Oracle, GoGirl and Coca Cola that know the value that regatta sponsorships deliver.

This event will not only bring your company and products or services to the sailing community throughout North America but to sailing enthusiasts throughout North America. Your company can gain maximum exposure through the J/22 2018 North American Championship Regatta marketing and news reported on the Internet and in the media. Don’t miss this opportunity!


Sailing Industry Statistics and Demographics

Source: US Sailing Membership Demographics

  • 3,924,000 U.S. sailing participants (2016)
  • Average age: 18 – 25 = 3%, 26 – 35 = 7%, 36 – 50 = 34%, 51 – 60 = 30%. 61+ = 26% *
  • Average Annual Household Income: $125,000 to $224,999 = 70%, $225,000+ = 19.5%

Sailing ranks first in the following categories:

  • · Owning a $50,000+ vehicle
  • · Income $125,000 and more = 89.5%
  • · Spending on jewelry = $5,000
  • · Traveling 1st class
  • · Have assets of $2.0+ million

Yacht Clubs:

  • · 1,300 in the United States
  • · 63% are year-round, 37% are seasonal
  • · 48% race sailboats
  • · 1,548,450 total sailboats in the United States
  • · More than 14,000 sailboats manufactured in North America per year

Youth Sailing

  • · Gender: 64% male; 46% female
  • · 350 high-school sailing programs in the United States
  • · 190 varsity programs at the college level
  • · Class sponsored youth scholarship boat program

J/22 Sailboat Information, Demographics and Statistics

  • · Over 1,600 sailboats
  • · 65 active fleets
  • · 18 countries on three continents
  • · Sails by three to four people
  • · Designer: Rod Johnstone, J-Boats
  • · One-design keelboat

The Event

  • · 2019 J/22 North American Championship Regatta
  • · When: June 20 – 23, 2019
    • · Where: Lake Minnetonka, MN
    • · Host: J/22 Fleet #1 and Wayzata Yacht Club
  • · Expected participants: 125 or more
  • · Expected spectators: 200 to 225
J22 North American Championship Regatta
J22 Regatta Sailing

Sponsorship Questions


SPONSORSHIP LEVELS/COST

Title Level Sponsor J22_SailImage1.jpg

  • · Use of the event logo and company name on your marketing materials
  • · Your logo featured in advertising, digital marketing, promotional video and public relations
  • · Two events – for the price of one
    • · Sole sponsor for 2019 District Four Championship (Fall) 
  • · Banner advertising on the website (artwork not included)
  • · Website profile, 200-words with three images and links
  • · Banner or native advertising on emails
  • · Lead generation asset hosting, includes marketing automation functionality
    • · Up to four assets (video, coupons, white paper, etc.)
    • · Hosted for six months on the regatta website
    • · Hosted for one year on the WYC J/22 website pages
  • · Two text alerts with link
  • · One custom email blastJ22_SailImage2.jpg
  • · Spectator boat access: six guests daily
  • · Logo on all merchandise
  • · Booth at the event
  • · Product samples or coupon in participant welcome bags (provided by sponsor)
  • · Recognition at opening and awards ceremonies
  • · Feature onsite banner

Gold Level Sponsor $5,000

  • · Use of the event logo on your marketing materials
  • · Name incorporated on advertising, digital marketing, promotional video and public relations
  • · Spectator boat access: four guests daily
  • · Website profile, 100-words with one image and link
  • · Lead generation asset hosting, includes marketing automation functionality
    • · Two assets (video, coupons, white paper, etc.)J22_SailImage3.jpg
    • · Hosted for six months on the regatta website
    • · Hosted for three months on the WYC J/22 website pages
  • · Shared custom email message
  • · Two text alerts
  • · One rotating banner or native ad
  • · Logo on email marketing
  • · One text alert
  • · Kiosk at the event
  • · Recognition at opening and award ceremonies
  • · Product samples or coupon in goodie bags (provided by sponsor)
  • · Logo on banner with other gold, silver and bronze sponsors

Silver Level Sponsor $3,500

  • · Use of the event logo on your marketing materials
  • · Name incorporated on advertising, digital marketing, promotional video and public relationsJ22_SailImage4.jpg
  • · Spectator boat access: two guests daily
  • · Website profile, 75-words with one image and link
  • · Custom, shared email blast
  • · Logo on email marketing
  • · Lead generation asset hosting for one year, includes marketing automation functionality
    • · Two assets (video, coupons, white paper, etc.)
    • · Hosted for two months on the regatta website
  • · Recognition at opening and award ceremonies
  • · Product samples or coupon in goodie bags (provided by sponsor)
  • · Logo on banner with other gold, silver and bronze sponsors

Bronze Level Sponsor $2,500

  • · Use of the event logo on your marketing materials
  • · Name incorporated on advertising, digital marketing, promotional video and press relationsJ22_SailImage5.jpg
  • · Website profile, 50 words with one image and link
  • · Lead generation asset hosting, includes marketing automation functionality
    • · One asset (video, coupon, white paper, etc.)
    • · Hosted for one month on regatta website
  • · Recognition at opening and award ceremonies
  • · roduct samples in goodie bags (provided by sponsor)
  • · Logo on banner with other gold, silver and bronze sponsors

“In Kind” Level Sponsor Donated Products and/or Services

  • ·  We can tailor your involvement to meet your exposure and advertising needs.
  •  

SPONSORSHIP CONTACT: holly@veritasmarketing.com


Wayzata Yacht Club and Lake Minnetonka HistoryWYCclubhouse_KMK2158_md2.jpg

Wayzata Yacht Club was founded in 1965 and has over 600 current members. The core racing programs include over 65 races each season, conducted primarily in 22-25' keel sailboats, with participation of over 100 sailboats. We also host an active youth racing program, the University of Minnesota Sailing Team and sponsor racing of 35'-50' sailboats in the Apostle Islands of Lake Superior. Lake Minnetonka, located 15 miles West of Minneapolis, has over 14,000 acres of water. It has been a competitive sailing hotbed since the early 1880’s and has hosted numerous major events, including:

  • · J-22 North American Championships
  • · J/24 North American Championship
  • · J/24 US National Championship
  • · S2 7.9 Class Championship
  • · Sonar North American Championship
  • · Club 420 North American Championship
  • · ISSA High School National Singlehanded Championship
  • · ICSA College North American Men’s and Women’s Singlehanded Championships
  • · Junior Olympic Festival
  • · Laser North American Championship (Olympic classes)
  • · MORC International Championships
  • · 470 and Flying Dutchman National Championships (Olympic classes)
  • · Yngling National Championships (Women’s Olympic class)
  • · E and C Scow Nationals
  • · Numerous Inland Lake Yachting Association (ILYA) Championships
  • The Venue

    • · Wayzata featured by Sailing World as one of the five great
      • sailing towns
    • · Wayzata Yacht Club 
      • · 167 slip marina, 19-boat mooring field
      • · Two-level clubhouse with two parking lots
      • · Nearly 700 men, women and youth members
      • · Adjacent to Wayzata Community Sailing, a nationally recognized and      accredited sailing school
        • · Host University of Minnesota racing tem
        • · Summer day camps and youth racing programs